Maa Homes - Head - Marketing (7-12 Yrs) Bangalore (Marketing/PR/Advertising)

Office Location - HSR, Bangalore Responsibilities : 1. Project Onboarding :- Work closely with the acquisition team to understand the unique selling points and characteristics of each project.- Develop a comprehensive understanding of the target audience and market positioning for each project. 2. Brand Strategy and Planning :- Formulate and execute tailored brand strategies for each project, ensuring alignment with overall company goals.- Create brand guidelines, including visual identity, tone of voice, and messaging, for consistent project representation. 3. Creative Development :- Collaborate with design and content teams to create compelling and unique branding materials for each project.- Oversee the development of project logos, brochures, websites, and other marketing collateral. 4. Marketing Campaigns :- Plan and execute integrated marketing campaigns to promote each project, leveraging various channels such as digital, social media, print, and events.- Ensure that marketing materials adhere to the established brand guidelines. 5. Cross-Functional Collaboration :- Coordinate with internal teams, including pre- sales, sales, CRM & Operations to ensure seamless execution of branding initiatives.- Communicate project-specific branding strategies to relevant stakeholders. 6. Market Research :- Conduct market research to identify trends, competitor activities, and opportunities for project branding improvement.- Provide insights and recommendations based on market feedback and data. 7. Budget Management :- Manage the budget allocated for project branding, ensuring cost-effective strategies that maximize brand visibility and impact. 8. Reporting :- Monitor and analyze the performance of branding campaigns, providing regular reports on key performance indicators and recommending adjustments as needed (ref:updazz.com)

Payroll Type : Permanent