Head - Search Engine Optimization - ECommerce (9-12 Yrs) Bangalore (Online/Digital Marketing)

Head of SEO (B2C, eCommerce)- Search Engine Optimization (SEO), Keyword Research, Off-Page SEO, On-Page SEO, Performance Marketing, Product Listing Ads (PLA)About US : - We are the pioneer in the online bus ticketing industry with a dominant market leadership. Since inception, over 40 million bus tickets have been transacted on our platforms.
-In the last year or so, we have been recognized with the following awards:- Most Innovative Company of the Year - 2014 by Business Standard- Innovation in Travel: Mobile - 2014 by eye for travel - As per the Brand Trust Report - India Study 2015, we have recently been rated as the Most Trusted Online Bus Booking brand and is the topmost brand in the online travel category.Experience Required : 9 - 12 yearsWorking Days : 5 days/weekOffice Location : Kodihalli, BengaluruQualification : Degree in Marketing, Business, IT, or a related field.Role & Responsibilities :- Architect and implement holistic SEO strategies tailored to elevate our visibility and organic discoverability, directly contributing to our mission of making bus travel accessible to all.- Lead, mentor, and scale a dedicated team of SEO specialists, content innovators, and tech wizards, cultivating a culture of creativity, precision, and operational excellence.- Undertake exhaustive keyword research and competitive analysis, crafting content blueprints and campaigns that resonate with our diverse user base and their unique travel needs- .- Steer comprehensive optimization efforts, spanning both on-site and off-site SEO realms, including but not limited to technical enhancements, content optimization, and strategic link-building endeavors.- Champion a collaborative ethos, working hand in glove with our engineering teams to ensure seamless integration of SEO principles in website architecture and feature rollouts.
-Employ rigorous analytics to monitor, scrutinize, and steer SEO outcomes, translating data into actionable strategies for iterative improvement and sustained growth.- Navigate the evolving SEO landscape with agility and insight, adopting avant-garde tactics to safeguard and elevate our search engine standing.- Administer the SEO budget with strategic acumen, optimizing spend to maximize return on investment across SEO and content marketing ventures.- Empower the SEO squadron with knowledge and skills development opportunities, promoting an environment of continuous learning and peak performance.- Foster cross-functional alliances, embedding SEO wisdom across marketing and broader business strategies, to amplify our collective impact.Ideal Candidate :- Strong Director/Technical SEO ProfileMandatory Experience :- Must have 7 YOE in SEO, SEM for large B2C Companies- Must be Manager or Above in Current role (Should have lead a team of at least 3 people)- Must have experience working with Tech and Growth teams- Must have strong experience in improving a website s technical aspects to increase its pages ranking in the search engines.- Hands-on experience with keyword research, competitive analysis, and SEO Content.- Big B2C e-commerce Company .- Expert knowledge of SEO practices, trends, and tools.- Strong leadership skills and experience in team management.- Excellent analytical and problem-solving abilities.- Understanding of web development as it relates to SEO.- Great communication skills and ability to work with cross-functional teams. (ref:updazz.com)

Payroll Type : Permanent