TerraTern - Manager - Paid Marketing (3-4 Yrs) Bangalore (Online/Digital Marketing)

Job Description :Position Summary : As a Performance Marketing Manager, you will be responsible for planning, executing, and optimizing our online marketing campaigns across various digital channels. You will play a key role in driving lead generation, customer engagement, and retention, while ensuring a strong return on investment (ROI) for our marketing activities.Key Responsibilities :- Develop and execute campaigns and manage performance-based marketing campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and other digital channels.- Monitor and analyze campaign performance metrics, identify trends, and implement optimization strategies to improve campaign effectiveness and achieve KPIs.
-Manage and allocate marketing budgets effectively to maximize ROI and achieve business objectives.- Conduct A/B tests to evaluate and optimize ad creatives, landing pages, and overall campaign performance.- Work closely with cross-functional teams, including content, design, product, and sales, to ensure cohesive and effective marketing strategies.- Generate regular reports on campaign performance, provide actionable insights, and present findings to stakeholders.- Keep up-to-date with industry trends, best practices, and emerging technologies in digital marketing.Requirements :- 3-4 years of proven experience in performance marketing, preferably within a fast-paced and dynamic environment.- Proficiency in using digital marketing tools and platforms such as Google Ads, Meta Ads, Facebook Ads Manager, Google Analytics, and other relevant software.- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.- Data-driven and Metrics-driven, must be versed with ROAS, CAC, and other similar matrices- Creative mindset with the ability to develop compelling ad creatives and marketing strategies.- Bachelor s degree in Marketing not mandatory (ref:updazz.com)

Payroll Type : Permanent