Senior Manager - Growth Marketing - FinTech Firm (5-8 Yrs) Gurgaon/Gurugram (Online/Digital Marketing)

Required Skills : Budget Management,Strategy development, Campaign Management,Data Analysis and Optimization,CollaborationDescription:In this role, you have the opportunity to :1. Work at an organization which encourages to test and learn enabling you to experiment.2. Work in a team which celebrates failure3. Impact lives of 5m merchants and 2m consumers to help them with their credit requirement and be a partner in their growth.4. Simultaneously build marketing campaigns for India (postpe) and Bharat (BharatPe)5. Impact BharatPe s top line and bottom line at the same time6. Drive sustainable/profitable growth7. Lead a team of highly capable individuals solving unique business/digital marketing problems at scaleResponsibilities :The Senior Manager of Growth Marketing will be responsible for developing and executing strategies to drive user acquisition, engagement, and retention across BharatPe s brands. This role will focus on optimizing the marketing funnel, leveraging data-driven insights, and leading strategic initiatives to achieve ambitious growth targets.Key Responsibilities :1.Strategy Development :- Develop and implement comprehensive growth marketing strategies aligned with company objectives.- Identify new growth opportunities and channels to drive user acquisition and retention.2.Campaign Management :- Plan, execute, and optimize multi-channel marketing campaigns on digital and CRM channels- Oversee the creation and management of marketing content and assets.3.Data Analysis and Optimization:- Utilize data analytics tools to track and measure campaign performance.- Conduct A/B testing and other experiments to optimize marketing efforts and improve conversion rates.- Analyze customer data to identify trends and insights for targeted marketing strategies.4.Collaboration :- Work closely with cross-functional teams including Product, Sales, and Customer Experience to ensure alignment and support for growth initiatives.5.Budget Management :- Manage the growth marketing budget, ensuring efficient allocation of resources to maximize ROI.- Track and report on budget performance, making adjustments as necessary.Qualifications :- Degree from a tier 1 institute preferably IIT/IIM/BITS/ISB- In depth experience of using engagement/automation tools such as Clevertap / Moengage / Webengage etcSkills, Experiences & Behaviors- 5 years of performance/growth marketing experience- Startup experience is highly valued but not necessary- Ability to work x-functionally both as lead as well as a contributor- Ability to articulate marketing s impact on top and bottom line of business- Ability to collaborate across team - Data, Product, Engineering and Business- Highly data driven but at the same time ability to handle ambiguous situations with confidence where less data is available and take calls aligned with overall business objectives- End to end ownership to deliver projects.Note: Candidate Should Be From Fintech/tech Based E-commerce Companies From Tier 1 Colleges/schools Only (ref:updazz.com)

Payroll Type : Permanent