PageTraffic - Executive - Search Engine Optimization (1-3 Yrs) Noida (Online/Digital Marketing)

- Search engine optimization (SEO) professionals use a variety of techniques to improve a website s ranking in search engines and increase traffic. Their responsibilities include : - Keyword research : Identify relevant search terms and phrases to target - On-page SEO : Optimize content, meta tags, and headings for search engines - Technical SEO audits : Identify and fix issues that may be affecting a website s search engine ranking - Off-page SEO : Develop link-building strategies and outreach - Performance monitoring : Use tools like Google Analytics and Google Search Console to analyze website traffic and user behavior - KPI tracking : Track and report on key performance indicators (KPIs) to measure the success of SEO efforts - Industry trends : Stay up to date with search engine algorithm changes and industry trends - Collaboration : Work with content creators, web developers, and marketing teams to align SEO strategies with business goals - Competitor analysis : Monitor competitors SEO strategies to identify ways to improve a client s position in the market - Content creation : Write original content for webpages that s tailored to the target audience - User experience : Use user experience (UX) and conversion rate optimization methods to improve website performance Some qualifications for an SEO specialist include : - Experience with SEO industry programs, such as Google Analytics or Adobe Analytics - Knowledge of keyword research and data mining tools - Excellent written and verbal communication skills (ref:updazz.com)

Payroll Type : Permanent