Customer Life Cycle Management & Growth Executive (2-3 Yrs) Mumbai (After-Sales/Customer Service)

As a CLM & Growth Executive, you will be responsible for managing and enhancing customer retention strategies, overseeing the customer life cycle, and leveraging CleverTap for audience engagement. You will play a key role in driving customer loyalty, engagement, and growth by analyzing customer data, developing targeted marketing campaigns, and ensuring that customers have a seamless experience across all touchpoints.Key Responsibilities :Customer Life Cycle Management (CLM) :- Oversee the entire customer journey, from acquisition to retention, ensuring customers are engaged at each stage of their life cycle.- Develop and implement CLM strategies to optimize customer retention, reduce churn, and maximize customer lifetime value.Customer Retention Strategies :- Identify key touchpoints and design retention strategies to keep customers engaged and loyal to the brand.- Create and execute retention campaigns that address customer pain points and encourage repeat business.CleverTap Operation :- Utilize CleverTap for customer segmentation, behavioral tracking, and campaign management.- Analyze user data from CleverTap to create personalized messaging and offers, enhancing customer engagement and growth.Data Analysis & Insights :- Analyze customer data to understand trends, behavior, and preferences, and use this data to inform marketing strategies.- Prepare reports and insights to track the effectiveness of CLM campaigns and identify areas for improvement.Cross-Functional Collaboration :- Work closely with marketing, product, and sales teams to align CLM strategies with broader business goals.- Collaborate with product teams to improve customer experience based on feedback and data analysis.Campaign Execution & Optimization :- Plan and execute multi-channel campaigns aimed at customer retention and reactivation.- Continuously monitor and optimize campaigns to improve engagement and conversion rates.Customer Feedback & Satisfaction :- Gather and analyze customer feedback to understand customer needs and pain points.- Work on initiatives to enhance overall customer satisfaction and improve retention metrics.Key Skills Required :- Strong understanding of Customer Life Cycle Management (CLM).- Experience with customer retention strategies and churn reduction.- Proficiency in CleverTap for campaign management, segmentation, and user engagement.- Excellent data analysis skills to drive insights and optimize campaigns.- Strong communication and collaboration skills to work with cross-functional teams.Educational Qualification :- Bachelor s degree in Business, Marketing, or a related field. (ref:updazz.com)

Payroll Type : Permanent