Marketing Specialist (3-8 Yrs) Pune (Online/Digital Marketing)

Job Description/Responsibilities :Key Responsibilities :1. Lead Generation and Campaign Management :- Develop and execute paid digital marketing campaigns (Google Ads, LinkedIn Ads, Facebook Ads, etc.) to drive high-quality lead generation.Create, optimize, and monitor performance across multiple channels to ensure maximum ROI.- Analyze lead generation funnels, optimize for conversions, and reduce cost per lead.2. Performance Marketing :- Own the performance of paid campaigns, tracking key metrics (CPL, CAC, ROI) and continuously improving performance through data-driven decisions.- Manage budgets and report on performance, making adjustments as necessary to meet business goals.- Conduct A/B testing to optimize ad copy, landing pages, and creative.3. Content Strategy and Execution :- Collaborate on content development (blogs, posts, reels, etc.) aimed at attracting, educating, and converting leads.- Assist in the creation of landing pages, email campaigns, and promotional materials for specific campaigns.4. SEO and Organic Growth : - Work alongside the team to improve organic rankings and visibility through SEO best practices.- Optimize website and landing pages for search engines to attract relevant traffic and convert visitors into leads.5. Social Media and Community Management :- Manage social media accounts, especially LinkedIn, to engage the target audience and build the brand presence.- Develop and execute social media strategies to promote content, events, and lead generation initiatives.6. Email Marketing and Automation : - Build and execute email marketing campaigns, from lead nurturing workflows to client engagement campaigns.- Implement marketing automation and CRM integration to improve lead tracking and conversion7. Collaboration :- Work closely with the marketing team for social media management, content creation, and campaign support.- Work closely with the sales team to ensure leads are followed up effectively and contribute to revenue growth.8. Data Analysis and Reporting :- Track and analyze marketing KPIs using tools such as Google Analytics, and other performance dashboards.- Prepare monthly reports summarizing campaign performance, key learnings, and recommendations for future actions.Desired profile of the candidate :- Strong understanding of Google Ads, LinkedIn Ads, and Facebook Ads.- Hands-on experience with SEO, SEM, and email marketing tools.- Proficiency in CRM systems and marketing automation platforms.- Excellent analytical skills to interpret data and improve performance metrics.- Strong communication and collaboration skills to work with cross-functional teams and manage interns.- Prior experience in wealth management or financial services is a plus. (ref:updazz.com)

Payroll Type : Permanent