Navi - Manager/Senior Manager - Growth Marketing (4-7 Yrs) Bangalore (Online/Digital Marketing)

About Navi :Navi is one of the fastest-growing financial services companies in India providing Personal & Home Loans, UPI, Insurance, Mutual Funds, and Gold. Navi s mission is to deliver digital-first financial products that are simple, accessible, and affordable. Drawing on our in-house AI/ML capabilities, technology, and product expertise, Navi is dedicated to building delightful customer experiences.Founders : Sachin Bansal & Ankit AgarwalKnow what makes you a Navi_ite :1. Perseverance, Passion and Commitment- Passionate about Navi s mission and vision- Demonstrates dedication, perseverance and high ownership- Goes above and beyond by taking on additional responsibilities2. Obsession with high quality results- Consistently creates value for the customers and stakeholders through high quality outcomes- Ensuring excellence in all aspects of work- Efficiently manages time, prioritizes tasks, and achieves higher standards3. Resilience and Adaptability- Adapts quickly to new roles, responsibilities, and changing circumstances, showing resilience and agilityKey Responsibilities :- Create and implement a digital marketing strategy to drive acquisition, awareness, traffic, leads and conversions.- Experience in Performance Marketing. Handle Acquisition & remarketing via Google(App Marketing & Search), Facebook, Affiliates, Partnerships, Programmatic etc.- Customer Relationship Management across all the channels(PNs, Email, SMS, RCS, WhatsApp, In-app widgets) & touch points in the user s lifecycle to increase engagement, cross sell new products & generate incremental revenue.- First principle framework for LTV maximization while maintaining user engagement & control fatigue. Back all recommendations with data.- Identify key Content/propositions to reduce churn for various cohorts and minimize it by setting up churn prevention lifecycles as well as win-back campaigns.- Work with data science, product, engineering & business teams to drive new features & framework implementation.- Monitor and report campaign performance and key success metrics.- Maintain and publish dashboards/reports at a channel, cohort, or campaign level.- Coordinate with internal stakeholders for templates, creatives, and business approvals.- Run various A/B experiments to identify the best strategy & recommend overall portfolio optimisation.Qualifications :- 4 years experience across Performance Marketing, Google & Facebook Ad platform, CRM, Mo-engage/Clevertap platforms, MMP, category management or marketing roles with a very good grasp on analytics, customer understanding & content.- Proven experience in marketing, with a track record of driving growth at scale;- Strong analytical skills and the ability to make data-driven decisions and measure impact/ROI; critical thinker with problem solving skills.- Ability to work collaboratively with multiple stakeholders Marketing, Business, Analytics, Product, Tech etc.- Adaptability to navigate the evolving marketing landscape and explore new trends and technologies.- Proven experience in managing and coordinating multi-channel marketing campaigns (Setting up multi-channel user journeys/ drip campaigns, etc.) is preferred. (ref:updazz.com)

Payroll Type : Permanent