WedMeGood - Assistant Manager/Manager - Search Engine Marketing (3-8 Yrs) Gurgaon/Gurugram (Online/Digital Marketing)

Roles and Responsibilities :- Establish, implement and measure the effective campaigns across UAC/Meta (FB) and SEM to drive high quality leads for the WedMeGood app and website.- Optimise campaigns to achieve the lowest cost per lead on the website and app, without compromising user quality.- Analyze traffic data, flows, funnels on a detailed city and category level to identify potential leakages and opportunities to grow.- Analyze and interpret past data to do the required changes in campaigns.- In depth knowledge of what works creative wise, also knowledge of how to use AI for creatives.- Stay abreast of new tools, trends, and best practices in digital advertising; test and evaluate their efficacy.Basic Qualifications :- Deep knowledge of UAC, Search and Meta advertising preferably for consumer apps.- Detail orientation, and ability to go deep in number crunching and analyzing data points.- Past experience in B2C traffic generation, managing digital/mobile advertising.- Must be highly analytical with strong knowledge of performance optimization and have a strong quantitative analysis. Be able to bridge data analysis, research, competitive intelligence to build efficient and scalable customer acquisition programs. (ref:updazz.com)

Payroll Type : Permanent