Invidi - Ad Operation Specialist (5-15 Yrs) Bangalore (Online/Digital Marketing)

Key responsibilities:Campaign Management: - Strategize, implement, and oversee digital advertising campaigns across various platforms (e.g., video, mobile, CTV).
-Foster collaboration with internal teams and external partners to ensure smooth campaign execution.
-Understand and enforce naming conventions and targeting for digital campaigns. Ad Trafficking & Optimization: - Gather trafficking requirements for the seamless execution of digital campaigns.
-Perform ad trafficking and quality assurance to ensure compliance with platform specifications and error-free launches.
-Monitor campaign performance and optimize key metrics including CTR, CPM, and ROI.
-Deploy A/B testing strategies to enhance ad campaign performance. Data Analysis & Reporting: - Analyze campaign data to derive actionable insights and make data-driven decisions.
-Generate regular performance reports and present findings to stakeholders.
-Work closely with the product team to develop advanced reporting dashboards. Team Collaboration:- Collaborate cross-functionally across sales, product, engineering and technical communication teams to ensure alignment and integration of ad operations with overall business objectives.
-Provide mentorship and training to junior team members as required. You must have :- Prior experience in Digital Marketing, video/mobile advertising, or related fields.
-Proficiency in ad tech platforms such as Google Ad Manager, Adobe, Ad Exchange, Xandr, Freewheel, DMPs, etc.
-Proficient with multiple DSPs and comprehensive knowledge of the RTB and broader programmatic landscape.
-Working experience with troubleshooting tools like Charles, Fiddler, Google developer tools, debug/network logs, etc.
-Strong analytical skills with the ability to interpret data and derive campaign optimization.
-Knowledge of Video Ad tech platforms and protocols is a must.- Strong attention to detail and proven ability to manage multiple projects within tight deadlines.- Excellent written and verbal communication skills (ref:updazz.com)

Payroll Type : Permanent