Email Marketing Specialist (2-6 Yrs) Chandigarh (Online/Digital Marketing)

Salary: Upto 50,000 per monthExperience: 2-5 yearsAbout Us:Excelohunt Infotech is a dynamic and innovative IT company dedicated to providing personalized, top-tier impactful, and engaging email campaigns to help businesses thrive in today s digital landscape. Our approach focuses on building meaningful connections between brands and customers, fostering engagement, and long-term success. We operate in 26 countries, leveraging our global presence to deliver cutting-edge solutions to our clients.Job Description:- We are seeking a dynamic and experienced Email Marketing Specialist to join our team. The ideal candidate should demonstrate proficiency in planning, executing, and optimizing email marketing campaigns, specifically in E-commerce and Cold email marketing.
-As an Email Marketing Specialist, you will play a crucial role in enhancing engagement, nurturing leads, extracting contacts, and ultimately contributing to the overall success of our marketing initiatives.- The candidate should possess expertise in Email copywriting, have the capability to guide designers in email designing, and be proficient in campaign planning, work/content calendar management, and monthly report analysis.What We Offer:- Hybrid work model - 5 working days- Opportunity to join a team where you can grow and expand your professional experience- Competitive compensation- Working in a creative and enthusiastic international environment- Professional Atmosphere - Meet creative peopleResponsibilities:1) Project Preparation:- Collaborate with the sales team to gather requirements for email campaigns.- Understand the brand, analyze competitors and conduct market research for strategic planning.- Develop comprehensive project plans and timelines in the form of a content calendar.- Set up tools, manage email/domain setups, and verify contact information.- Ensure the integration of email marketing strategies with overall marketing objectives.2) Campaign Planning:- Strategize and plan email campaigns based on target audience and marketing goals.- Segment email lists to deliver personalized and targeted content.- Analyze data and insights to optimize future email campaigns.3) Working on Projects:- Execute end-to-end email marketing campaigns, from creation to deployment.- Monitor and analyze campaign performance, providing insights for continuous improvement.- Collaborate with design teams, integrate feedback, and optimize E-commerce flows.- Oversee end-to-end email campaign management, including copywriting, guiding designer and design implementation.4)Team Management:- Lead and manage a collaborative team.- Delegate tasks based on team members strengths.- Provide guidance and support for professional development.- Foster a positive and productive team environment.Requirements:- Graduation/ Diploma is a must.- 2-5 years experience as an Email Marketing Specialist.- Strong knowledge of E-commerce and Cold email marketing.- Hands-on experience with A/B testing for optimization.- Strong understanding of email marketing tools and platforms such as Mailchimp/Klaviyo/instantly etc.- Proficiency in real-time analytics, post-campaign analysis, and generating detailed reports.- Excellent communication and collaboration skills.- Ability to prioritise tasks, engage in advanced planning, and manage project timelines effectively.- Expertise in Email copywriting.- Leadership skills for leading and managing a collaborative team.- Ability to delegate tasks and provide guidance for team members.- A positive and supportive approach to foster a productive team environment.- Detail-oriented with strong organizational skills.- Ability to manage multiple projects simultaneously. (ref:updazz.com)

Payroll Type : Permanent