Manager - Marketing - Real Estate (4-10 Yrs) Bhubaneshwar (Online/Digital Marketing)

Job Description- Set up the marketing portfolio of the company and work with the management and the creative team for the brand development and management.- Work closely with sales team on various marketing campaigns, development, briefing and post campaign evaluation.- Develop and then continuously assess and innovate, marketing strategies to improve the visibility of the company as per the management vision.- Responsible for development of the brand and establish its identity for the real estate division along with overall project communication strategy- Prepare and propose the annual marketing plan that includes the activities to be undertaken during the year and spend on various activities.- Plan and execute a comprehensive ATL and BTL strategy including Print, TV, outdoor, online, and innovative media for all projects.- Improvise the company websites and social media platform and develop strategies to promote the company s project on the platform.- Monitor market trends and competitor s development to be applied to the channel marketing as and when needed.- Manager entire internal communication for the company.- Liaison with creative agency, media agency and PR companies for various campaigns.Job Type: FulltimeJob Location: BhubaneswarJob Details:- Formulate and implement marketing and launch strategy of all categories of existing/new projects.- Translate marketing strategy into effective and efficient marketing campaigns that include advertising, promotions, consumer activations and public relations, social media, ATL/ BTL, Celebrity management.- Create ROI driven and measurable marketing programs for high impact for the exponential growth of Sales and company brand.- Prepare and monitor the Annual Marketing Budget in line with business objectives.- Translate business strategy/ plans into financial bottom-line impact through effective marketing and product promotion and forecast ROI.- Strategize marketing campaigns in line with Sales Plan to facilitate Sales through marketing initiatives.- Prepare marketing calendar for advertising, PR, ATL / BTL / OOH, digital marketing, sales support, market research etc.Preferred candidate profile/ Qualifications:- Proven experience as a Asst. General Manager or similar executive role- Experience in planning and budgeting- Knowledge of business processes and real estate industry.- Strong analytical ability- Excellent communication skills- Outstanding organizational and leadership skills- Problem-solving aptitude- MBA (ref:updazz.com)

Payroll Type : Permanent