CRM Marketing Specialist - ECommerce (1-3 Yrs) Mumbai (Online/Digital Marketing)

CRM Marketing Specialist for NykaaFashion - Oversee lifecycle marketing strategies which identify valuable consumers and opportunities and ensure error free continuous implementation- Pilot new campaigns that drive increased engagement and revenue- Create and continually refine email strategy to increase acquisition, retention (CLV) and subscription rates- Manage external agency and multiple vendor relationships related to CRM, personalise consumer marketing and database management- Serve as a CRM business intelligence leader, utilizing analytics to drive customer-centric action plans- Manage the distribution and presentation of CRM reporting and status to executive stakeholders Digital Activation/DMP- Develop audience segments by applying CRM learnings- Create test and learn approach to optimize performance and develop insights on best practices- Provide support in measurement and analysis of precision media campaigns (ref:updazz.com)

Payroll Type : Permanent