Head - Brand Marketing - FinTech Firm (10-12 Yrs) Gurgaon/Gurugram (Marketing/PR/Advertising)

Required Skills: Project Management,Team Management,Entire Campaign Process,Agency Development and Management ,Revenue Generation and Brand AwarenessDescription:Need Candidates from Full time Tier 1 (Pedigree) college only. Also Banking profiles are not eligible for this role. Candidate should be from a well known tech based company. In this role, you have the opportunity to1.Strategize and execute end to end Campaigns ,Partner campaigns and Network campaigns2.Present marketing reporting on campaigns to management.3.Provide leadership and guidance to internal team.4.Lead BTL initiatives / on ground activationResponsibilities:Functional Expertise:1.Strategizing, planning, developing and executing successful ideas and campaigns for key program and partner initiatives. Campaign review, analysis, agency management. Creative process and project management. 2.Ensuring that their company s products, services, and product lines resonate with current or potential customers. 3.Monitor marketing trends as well as keep an eye on competitive companies in the marketplace so they can stay ahead of competition. 4.Design, Develop & Execute campaigns via IBM Unica & other modules of IBM Marketing Suite (Watson Campaign Automation) 5.Lead entire campaign process automation in Marketing Cloud environment - campaign automation, campaign fulfilment & bonus points offer automation. 6.Project management of key campaigns and program initiatives. Working with delivery teams and cross functional stakeholders to ensure results.Interaction:1. Collaborate with agencies and business teams to achieve their goal with marketing optimization. 2. Working with delivery teams and cross functional stakeholders to ensure results.Problem Solving:1. Proactively address any discrepancies or concerns and ensuring timely resolution. 2. Driving CTR in collaboration with Performance marketing 3. Monitor industry trends and changes in regulations that may impact the brand, adapting strategies accordinglyTo succeed in the roleImpact:- Expand BharatPe s presence in the market.
-Drive revenue growth and brand recognition.Challenges & Decisions- Managing multiple campaigns simultaneously.
-Development and execution of creative strategies increase brand awareness.Qualification & Experience (type & industry) :- Any graduate degree, MBA is a must - 10-12 years experience in equivalent or relevant industrySkills & know-how1. People interaction and ability to interface with multiple teams to get the campaigns off the ground. (partner teams, operations, analytics, legal). 2. Ability to put together processes and stick to policy and process. 3. Good knowledge of communication, digital marketing and direct marketing campaigns. 4. Ability to lead a team and work with 2-3 agencies at the same time. 5. Ability to influence internal stakeholders. 6. Project management skillsBehaviors :1. Driven and results-orientated. 2. Highly numerate and passionate about numbers. 3. Seamlessly donning the roles of Individual Contributor, Team Player / Maker. 4. Ability to communicate well with internal stakeholdersNote: Candidate Should Be From Fintech/tech Based E-commerce Companies From Tier 1 Colleges/schools OnlyMBA IS MANDATORYDo Not Promote This Job Name or Bharatpe on Social Media Platforms. You Can Use This Jd to Find the Candidates but Do Not Mention Bharatpe Name Anywhere. (ref:updazz.com)

Payroll Type : Permanent