KreditBee - Manager - Campaign Management/CRM (3-7 Yrs) Bangalore (Online/Digital Marketing)

About the Role :The CRM Manager will be an integral part of our Marketing Team, leading a team of campaign executives and collaborating with the creative and content teams as needed.Key Responsibilities :- Lead the CRM marketing strategy, including end-to-end execution across various channels (SMS, WhatsApp, Push Notifications, RCS, Email, OBD, IVR, etc.), segmentation, testing, and continual evaluation for improvements.- Identify metrics and analyze campaign performance by setting benchmarks for various cohorts.- Demonstrate expertise in A/B testing and other impactful testing methods.- Identify cohorts and plan campaigns to improve extraction percentages.- Work with Product Owners to calendarize communications across cohorts.- Exhibit proficiency in marketing automation, including email marketing, push notifications, In-App Notifications, and SMS.- Have experience in using Clevertap.- Write queries to analyze campaign performance.- Experiment with personalized content for users and scale up successful ones.- Streamline operations by setting up processes and automating tasks.Qualifications:- Proven experience in CRM and marketing automation.- Strong analytical skills and the ability to interpret data to make informed decisions.- Expertise in A/B testing and other testing methodologies.- Familiarity with Clevertap or similar CRM platforms.- Excellent communication and team collaboration skills.- Ability to manage multiple campaigns and projects simultaneously. (ref:updazz.com)

Payroll Type : Permanent