Futuready Media - Executive - Brand Strategist (2-3 Yrs) Bangalore (Marketing/PR/Advertising)

Brand Strategist - Digital AgencyExperience : 2 yearsLocation : Bangalore (only those who currently reside in Bangalore can apply)Role : Full-timeJob description :1. Translate briefs into inspiring strategy to kick off and guide campaigns and pitches2. Build strategies based on insight derived from an in-depth understanding of the brand, consumers feelings, attitudes and behaviours, and cultural trends, while assessing situations and identifying opportunities3. Carry out in-depth research about the client s brand and competitor brands, including previous campaigns run by the client s brand as well as competitor brands.4. Evaluate the demographics of specific media users by analyzing their characteristics, behavior and media habits to identify target audience appropriate creative ideas and solutions5. Collaborate with campaign, creative and the media and analytics teams running idea-igniting workshops, brainstorms and briefing sessions where required6. Brainstorm with team members to decide upon creative ideas to take the campaign, pitches forward and help in make decisions for creative buckets7. Make suggestions to determine the most effective platforms (Facebook, Twitter, LinkedIn, Instagram etc.) that allows the brand to convey messages to target audiences taking into consideration its outreach, frequency of reach and budget8. Strategies in various stages of development, ensuring campaign delivery that resonates with the brands target audience9. Drive content effectiveness through developing and leveraging insight from planning to optimization10. Identify content hypotheses and testing models together with the Media and Analytics team11. Write messaging decks and narrative framework with audience-specific messaging12. Have a high awareness of digital content and the influencer universe-enabling effective discovery and articulation of case studies, explaining how and why things worked or did not work13. Recommend improvements to increase performance14. Set targets to increase brand awareness and increase customer engagement15. Manage a budget for social media activities16. Educate other staff on the use of social media and promote its use within your company (in-house roles)17. Collaboration across teams and departments18. Regularly liaise with clients19. People management (ref:updazz.com)

Payroll Type : Permanent