Lead - Trade Marketing - FMCG (6-10 Yrs) Mumbai (Marketing/PR/Advertising)

- Devise and deliver offline marketing campaigns, aligned with the new marketing strategy and brand image.- Offer actionable marketing plans and reliable improvements or changes for marketing activity.- Execute competitor analysis and report on the results of marketing campaigns.- Plan budgets, Planning & execution of Below the Line (BTL) and monitor progress for city teams- Monitor market trends, research consumer markets and competitors activities to highlight opportunities and key issues- Responsible for 360 degree Marketing such as Digital Marketing, Social Media, Content, Offline activation, Pop ups, GT/MT etc- Own and drive social media presence for the brand- Point of sale content for online platforms, offline platforms and events- Identify and execute events for Pop-ups and other brand promotion activities- Creation of marketing calendars and segmenting the budget across campaigns and channels- Initiating Community building to drive brand desire and consumer loyalty- Translate brand strategies into brand plans, brand positioning and go-to-market execution plans- Analyzing and researching consumer markets, monitoring market trends and identifying potential areas to expand, based upon consumer needs and spending habits- 6-10 years of experience working for a D2C/Food/FMCG brand- Understanding of brand marketing and communication- Expertise in online and offline marketing- Strong organizational, critical thinking, and communications skills- Good attention to detail and the ability to prioritize in a fast-paced environment- Ability to multi task (ref:updazz.com)

Payroll Type : Permanent