Manager - Digital Marketing (6-12 Yrs) Delhi (Online/Digital Marketing)

Role Description : The Digital Marketing Manager will be responsible for planning, developing, implementing, and managing the overall digital marketing strategy. This role requires a combination of technical skills, creativity, and analytical expertise.Roles and Responsibilities :- Develop and execute digital marketing campaigns across various channels such as social media, email, search engines, and websites.- Plan, create, and manage engaging content and graphics for digital campaigns.- Optimize content for SEO to drive organic traffic.- Utilize Google AdWords and other online advertising platforms to drive paid acquisition.- Monitor campaign performance, analyze metrics, and provide reports on campaign effectiveness.- Manage the company s website and ensure it is optimized for user experience and SEO.- Regularly update website content and design to align with marketing goals.- Collaborate with web developers and designers to implement website improvements.- Conduct keyword research and optimize website pages for search engine ranking.- Create and manage email marketing campaigns.- Develop email strategies to nurture leads, increase engagement, and drive conversions.- Create compelling email content, subject lines, and calls-to-action.- Monitor email campaign performance and implement A/B testing for optimization.- Manage social media presence and engage with followers on various platforms.- Develop and implement social media strategies to build brand awareness and drive engagement.- Create and curate engaging content, including graphics, videos, and articles.Monitor social media analytics and implement improvements based on data insights.- Analyze market trends and competitors to identify opportunities and create innovative marketing strategies.- Stay up-to-date with digital marketing industry trends and best practices.- Conduct competitor analysis and benchmarking to identify areas of improvement.- Utilize data and analytics to inform marketing decisions and optimize strategies.- Collaborate with cross-functional teams to align marketing strategies with overall business objectives.- Work closely with the sales team to generate leads and support revenue growth.- Coordinate with graphic designers, content writers, and external agencies for campaign execution.Qualifications and Skills :- Proven experience as a digital marketing manager or similar role.- Strong knowledge of graphic designing, content creation, SEO, and Google AdWords.- In-depth understanding of digital marketing channels and technologies.- Excellent analytical and problem-solving skills.- Strong communication and project management skills.- Up-to-date with the latest trends and best practices in digital marketing.- Bachelor s degree in Marketing, Communications, or a related field (preferred). (ref:updazz.com)

Payroll Type : Permanent