Sobha - Brand Manager (6-12 Yrs) Bangalore (Marketing/PR/Advertising)

JOB DESCRIPTION :At SOBHA Limited, marketing is about understanding people - and building awareness about how our products/services can satisfy their needs. We are looking for a versatile marketing manager who is eager to do this and more. Our ideal candidate has experience developing and executing marketing campaigns while managing and inspiring a team. He/she will be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs. If you are a people-person who loves the rewarding challenge of building a brand, we want to hear from you.OBJECTIVES OF THIS ROLE :- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration- Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics- Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.DAILY AND MONTHLY RESPONSIBILITIES :- Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public- facing communications, including print, digital, and video assets- Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels- Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgetsSKILLS AND QUALIFICATIONS :- Master s degree in marketing, business, or related field- Excellent written and verbal communication skills- Proven experience developing marketing plans and campaigns- Strong project management, multitasking, and decision-making skills- Metrics-driven marketing mind with eye for creativity- Experience with marketing automation and CRM tools- Ability to turn things around within tight timelinesPREFERRED QUALIFICATIONS :- Proficiency with online marketing and social media strategy- Proven experience designing interactive applications and networking platforms- Established press and media contacts- Preferably someone who has experience in the real estate industry (ref:updazz.com)

Payroll Type : Permanent