Branding Executive - Healthcare (1-10 Yrs) Mumbai/Navi Mumbai/Thane (Marketing/PR/Advertising)

Job Title: Branding Executive (In Clinic)Years of Experience: 1-4 YrsQualifications: GraduateBudget: Upto 3.50 Lacs p.a.Working Days: Monday to SaturdayWork Location: Malad Job Brief:- Developing, managing, and promoting the brand image of a company or product.- Create a strong and positive brand identity that resonates with the target audience, differentiates the brand from competitors, and ultimately contributes to the overall success of the businessRoles and Responsibilities:Brand Strategy Development:- Formulating and implementing a comprehensive brand strategy aligned with the overall business objectives.- Conducting market research to understand customer needs, preferences, and market trends.- Defining the brand s unique value proposition and positioning in the market.Brand Identity Creation:- Developing and maintaining a consistent brand identity, including logo, tagline, and visual elements.- Ensuring that all brand communications, both internal and external, adhere to the established brand guidelines.Brand Promotion and Marketing:- Planning and executing marketing campaigns to enhance brand awareness and visibility.- Collaborating with marketing teams to integrate branding strategies into various promotional activities.
-Utilizing various channels, such as social media, advertising, and events, to promote the brand effectively.Consumer Engagement:- Building and maintaining strong relationships with the target audience.- Monitoring and analyzing consumer feedback to identify areas for improvement in the brand strategy.- Implementing strategies to enhance customer loyalty and satisfaction.Collaboration with Other Departments:- Working closely with product development, sales, and other relevant departments to ensure a unified brand message.- Providing guidance on how brand values and messaging can be integrated into various aspects of the business.Brand Monitoring and Analysis:- Tracking and analyzing key performance indicators (KPIs) related to brand awareness, perception, and loyalty.- Conducting regular market analysis and staying updated on industry trends to adapt the brand strategy accordingly.Budget Management:- Developing and managing budgets for branding and marketing initiatives.- Ensuring cost-effective strategies that deliver a strong return on investment. (ref:updazz.com)

Payroll Type : Permanent