Aurigo - Senior Content Specialist (7-12 Yrs) Bangalore (Content/Design)

Job overview: We are looking for a passionate and experienced content expert to join our budding team as a key player in our content engine. You will be spearheading the content function including planning, strategy, and execution, in addition to ensuring quality control. This will include thorough research on construction industry-related topics, with an acumen for writing. You will also be responsible for ensuring consistent brand voice and identity in both internal and external communication. If you have a keen interest in storytelling, a knack for turning complex ideas into compelling copy, and can thrive in a fast-paced environment, we want to hear from you.Responsibilities and duties:- Plan, research, and strategize the overall content calendar and structure independently- Apply deep curiosity to understand the market, target audience, and Aurigo s offerings for creating compelling messaging and content- Collaborate and manage external writers to deliver well-researched content that is factually accurate, informative, engaging, and error-free- Edit, proofread, and analyze content to prepare well-structured drafts and publish quality assets including whitepaper, guides, e-books, research reports, thought leadership articles, etc.
-Audit the existing content repository (online and offline) for brand voice, relevance, and optimization- Demonstrate advanced ability to track, analyze, and identify patterns for optimizing content based on data independently- Team up with the design production team for the timely delivery of collaterals. This includes assets for the website, sales platforms, and content amplification campaigns- Work across different teams (product, sales, customer success, event, communications, proposals, digital, and industry) to design and execute content plans- Understand the competitive product differentiations and articulate them consistently across assets.- Maintain the content style guide and ensure that content generated (internal and external) has a consistent brand voice, reinforcing Aurigo s brand identityQualifications: - At least 7 to 12 years of agency experience or content writing, sales enablement, product marketing, or in a similar role, at an established B2B SaaS firm- A masterful writer having strong editorial/proofreading capabilities with a proven track record showcased in a professional portfolio (Exposure to both internal and external communication is a plus)- Advanced written and verbal communication skills with a good command of American English- Experience in creating easily understood content from a complex, technical product suite- Strong understanding of optimal multi-channel approach throughout the customer journey, including but not limited to social, digital, events, and content.- Should have experience working cross-functionally and across geographies to support overall marketing and business goals- Capability to visualize content from a design production angle will be a valuable skill.- Expertise in MS Office and other content management systems will be an added advantage- A specialization in B2B writing with a degree in English, journalism, mass communication, or media studies is preferred. (ref:updazz.com)

Payroll Type : Permanent