Sogolytics - Manager - Product Marketing (3-15 Yrs) Anywhere In India/Multiple Locations (Marketing/PR/Advertising)

Roles and Responsibilities : - Develop comprehensive product marketing plans to drive product adoption, revenue growth, and market share expansion.
-Conduct thorough market analysis, competitive research, and customer segmentation to identify target audiences and develop effective marketing strategies.
-Collaborate with product management and engineering teams to gather product insights and define unique value propositions.
-Create and communicate compelling product messaging and positioning that resonates with target audiences.
-Develop and execute go-to-market strategies for new product launches, including pricing, packaging, and promotional tactics.
-Collaborate with sales and marketing teams to develop and execute effective marketing campaigns, sales enablement materials, and marketing collateral.
-Monitor and analyze market trends, customer behavior, and competitor activity to identify opportunities for growth and potential risks.
-Stay up-to-date with industry trends and best practices to ensure our products remain competitive in the market.
-Coordinate cross-functional teams, including product management, sales, marketing, and engineering, to ensure successful product launches and ongoing product marketing efforts.
-Track and report on key marketing metrics and provide regular updates to stakeholders. (ref:updazz.com)

Payroll Type : Permanent