Content Writer & Search Engine Optimization Role (3-9 Yrs) Mumbai (Online/Digital Marketing)

Job Responsibilities :- Custodian of all content for the company s external marketing channels including the corporate website, social media handles, paid advertising, emailers, trade publications and online listings- Understand business priorities across all product verticals to develop effective communication strategies- Examines competitors, publications, whitepapers and industry news for mining insights and converting them into compelling stories for the company s digital marketing channels- Ensures adherence to brand tonality and style guidelines across all forms of communication- Assists in developing marketing assets such as leaflets, presentations, videos, and emailers to support sales and business development teams - Tracks and optimizes content performance across all marketing channels, especially to improve SEO, SEM and social media engagement- Coordinates with external advertising/marketing vendors to grow its digital presence, discoverability and followership Knowledge/Skills :- Experience of 2 years in B2B marketing (preferred)- A natural flair for content writing and research- Knowledge of best practices in content development for digital media, basic design fundamentals, SEO writing, SEM ads- Ability to ideate and develop various content forms such as website news, SEO-optimized blogs, social media post creatives and copy, emailers, infographics, articles for trade publications, scripts for videos, whitepapers and case studies on product innovations and market trends- Understanding and awareness of available tools/software related to social media marketing, paid advertising, video marketing, emailers, keyword research for SEO, lead nurturing, etc.- Knowledge of prompting AI tools to analyze marketing performance data, generate ideas for content & graphics & execute communications strategies with higher agility - Ability to translate technical knowledge and insights from whitepapers and case studies into user-friendly content- Ability to work independently with minimum supervision (ref:updazz.com)

Payroll Type : Permanent