Marketing Specialist, Digital And PR, TempRite India

About Lubrizol
The Lubrizol Corporation, a Berkshire Hathaway company, is a specialty chemical company whose science delivers sustainable solutions to advance mobility, improve wellbeing and enhance modern life. Founded in 1928, Lubrizol owns and operates more than 100 manufacturing facilities, sales, and technical offices around the world and has about 8,000 employees. For more information, visit Lubrizol.
We value diversity in professional backgrounds and life experiences. By enabling a consistent, unbiased, and transparent recruitment process, Lubrizol seeks to create a positive experience for candidates so we can get to know them at their best. We recognise unique work and life situations and offer flexibility, ensuring our employees feel engaged and fulfilled in every aspect of life.
Join Our Thriving Team at Lubrizol as Marketing Specialist, Digital and PR, TempRite India
Unleash Your Potential. At Lubrizol were transforming and looking for exceptional talent to join us on this journey. If you are ready to join an international company with talent around the world, and want to make a real impact, we want you on our team.
What Youll Do:
As an Marketing Specialist, Digital and PR, TempRite India, you would be leading digital initiatives, along with use of digital tools in marketing and communication of TempRite brands in India to achieve business objectives (key products include FlowGuard Plus, BlazeMaster and Corzan)
What Were Looking For (Responsibilities / Accountabilities):
- Establish TempRite brands as thought leaders in this otherwise commercialized segment using digital marketing tools and capabilities.
- Day:to:day management and improvement of the Plumber Loyalty program and roll:out of marketing campaigns along with associated agencies.
- Implement B2B Loyalty program : B2B App Launch and onboarding
- Lead Digital PR for brand channels, support planning and dissemination to regionals, and trade channels regularly.
- Play a pivotal role in ensuring the FlowGuard Plus brand campaign innovation and execution on various digital channels : IG/FB/YT/ WA liaisoning with onboarded agencies.
- Lead Inbound Strategy Planning and execution on Hubspot.
- Support technical Content planning and scheduling for SEO, manage GMB profile for all three brands
- Build Podcast channels : FlowGuard Plus Beyond Plumbing 3.0 Blazemaster Fireside chat 3.0 Corzan Chemconnect
- Identify and work with external eco:systems/vendors.
- Collaborate effectively with technical and business teams within Lubrizol as well as external vendors to manage simultaneous time:sensitive projects.
- Support seamless execution of all marketing initiatives by collaborating with accounts, procurement team and demand creation team.
- Ensure frequent Tracking and optimal utilization of the digital marketing budget.
Skills That Make a Difference:
- Graduate or Post Graduate degree in Marketing
- Digital Marketing, SEO, SEM, GA4, Paid campaigns and HubSpot certification will be an added advantage.
- 3:5 years ' experience in loyalty management, Digital marketing, paid campaigns, content creation and branding.
- Strong and effective communication skills
- Proactive and result:oriented with a strong bias for action in an ambiguous environment and multitasking.
- Passionate about Marketing and Innovation to help shape and build brand awareness and customer experience.
- Good analytical, technical, and creative skills.
Ready for your next career step? Apply today and lets shape the future together
It 's an exciting time to be part of Lubrizol. Lubrizol is not staying put. We are continually learning and evolving. Our passion delivers our success - not only for Lubrizol but for those who count on us every day: our employees, customers and communities.
We work with a relentless commitment to operate safely and responsibly, keeping safety,
Job Type: Permanent