Social Media Manager

Key Accountabilities:
Develop creative and engaging social media strategies
Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook,
Twitter, Pinterest, Instagram, Tiktok and YouTube, adapting content to suit different
channels
Oversee, plan and deliver content across different platforms using scheduling tools such
as Sprinklr, Hootsuite, Asana and Olapic
Create engaging multimedia content across multiple platforms
Develop, launch and manage new campaigns that promote organisation and brand
Form key relationships with influencers across the social media platforms
Manage and facilitate social media communities by responding to social media posts and
developing discussions
Monitor, track, analyse, report and optimize social media performance using tools such
as Google Analytics and Facebook insights
Understand the KPIs, set targets and deliver
Manage, motivate and coach junior staff such as social media executives or assistants