NMIMS International Business June 2021 Solved Assignment

International Business 1. An Indian textile and apparel Brand &ldquoRaymond&rdquo wants to enter into Middle East Market with its men&rsquos&rsquo fashion clothing range. What are the choices available to enter into this overseas market and what is the best suited option 2. &ldquoGlobalization is the reduction and removal of barriers between national borders in order to facilitate the free flow of goods, capital, services and labour.&rdquo In the light of this statement analyze business model of Fast Food brand &ldquoMc Donald&rdquo in various parts of world. What specific measures they have taken while entering India 3. Zara, a Spanish clothing and accessories retailer, is a chain of stores operated by world&rsquos largest fashion giants, Inditex Group. Zara targets Young, Style Seeking individuals around the world for its global business success. It launches around 10000 designs every year. Zara operates internationally and has stores in several countries such as Spain, UK, Portugal, Germany, Italy, France, Austria, Ireland, Belgium, Luxemberg and Middle East countries. As an integrated retailer Zara controls most of the operations including those of supply chain, design and manufacturing on its own. Zara Wants to enter into India where retail sector is one of the fastest growing sectors. In a bid to modernize the retail industry, the Indian retail sector was opened in 2006 to single brand foreign buyers with a cap of 51%. Considering the growth of organized retail sector, the government increased the cap for foreign players in single brand retailing from 51% to 100% in 2011. Indian Government further approved FDI in Multi Brand Retail in Sep. 2012 a. Analyze major reforms made by the Indian government regarding FDI policies in 2011 and 2012. b. What business strategy Zara should adapt in view of FDI rules to enter Indian market.