NMIMS JUNE 2020 ASSIGNMENT - RESEARCH METHODOLOGY CUSTOMIZED ANSWER

RESEARCH METHODOLOGY

1. Explain what is meant by independent s and moderating s. Identify any three independent s and any three moderating s from the Unified Theory of Acceptance and Use of Technology UTAUT model as shown below. What is dependent Identify the one from this model.

2. Explain the types of scale that are used in the following survey questionnaire:

1. Gender male/female

2. Age no. of years

3. Annual income in Rs. Lac

4. On a scale of 0 to 10, how likely will you recommend our services to your friends How will you measure the central tendency for gender and age

3. &ldquoWe must quickly work out how to reduce the cost of our production process. Without reducing the cost of production process by at least 20%, we can&rsquot turn profitable. It&rsquos an important and urgent exercise&rdquo Mr Godbole, newly joined CEO of Acme Chemicals tried to emphasize the urgency and importance of the proposed exercise to his senior colleagues.

&ldquoYes, I will immediately form a task force consisting of internal subject matter experts and produce a report within a couple of weeks&rdquo, Mr Mehra, Head of Production quickly responded. &ldquoI have a differing thought,&rdquo interrupted Mr Iyer, Head of Sales. &ldquoWe should invite an external consultancy firm for this work&rdquo. &ldquoWhy Why do we need external guys when we have the expertise internally&rdquo Mr Mehra was clearly upset with the proposal of Mr Iyer.

a. What arguments will Mr Iyer will put forth

b. What arguments will Mr Mehra will put forth