NMIMS FINANCIAL ACCOUNTING

Financial Accounting & Analysis

1. Ind AS norms are converged with the International Financial Reporting Standards, but these are not equivalent to IFRS. Further, there are key differences between the requirements of INDIAN GAAP, IFRS and Ind AS. Discuss five key differences among these reporting standards. 10 Marks

2. Mehra & Sons purchased a second hand light motor Vehicle at a cost of Rs 2 lacs. Additionally, various accessories costing Rs50000 were also purchased along with the Vehicles which are required to be replaced on a yearly basis. Mr. Mehra wants to write off the overall outflow in Income statement Discuss, whether he is correct or not Discuss the need to differentiate between the capital and revenue items How these items are to be treated in the financials of the company Give reasons supporting the same 10 Marks

3. a. All India Insurance Company received an insurance premium of Rs 50 lacs on an insurance policy whose coverage extends till the mid of the next accounting year. 5 Marks

3. b. Additionally, the company has a monthly salary expense of Rs 25 lacs. For the accounting year ended on March 31, 2019 the company paid 275 lacs on account of salary. The salary for the month end is paid in the first week of April 2019. Discuss the treatment of both of these payments in the books and disclosures in the financial statements, as on 31st March 2020 5 Marks

Marketing Management

Dolls, Cars, activity kits, board games are toys liked by kids. M/s Wonderkids, a company that has multiple businesses has been eying the opportunity to target kids with various toys. The company has launched a doll with the name &ldquoPari&rdquo and a car with the name &ldquoSpeedy&rdquo. The company plans to distribute the products across the country. The doll &ldquoPari&rdquo is available in the range of Rupees 400 &ndash 600 whereas the speedy car is available in the range of Rupees 350 -550. The company plans to target B2B customers by selling bulk quantity to kids based park, play groups. The company has just launched the product and it has hired you to handle the marketing activities of the new launched products.

1. Explain various ways to segment consumer market. 10 Marks

2. What is the distribution channel that you will use to distribute the product across Indian market Explain the same with reason. 10 Marks

3. a. Who will you select as a brand ambassador for &ldquoPari&rdquo and &ldquoSpeedy&rdquo Explain the same with reason. 5 Marks

3. b. Explain various types of consumer products and state which type of consumer product is &ldquoPari&rdquo and &ldquoSpeedy&rdquo 5 Marks

Strategic Management

1. You are the owner of a multi-million-dollar Retail business in India. Since the past 5 years, your financial reports are showcasing a consistent drop in revenues & have entered into a loss-making position. Your market share is also falling & your organization is now believed to be in a weak market position. Which set of corporate strategies will you explore Finalize the corporate strategy you would finally choose & how will you execute the plan

10 Marks

2. As the Chief Strategy Officer of Kia Motors & having entered India recently, you have to decide on a Strategy Implementation tactic to take on the fiercely contested automobile car market space in India. Which Market Location tactic would you plan to choose to take on other automotive rivals in this space Justify with reasons 10 Marks

3. You are the Head-Manufacturing of Godrej Industries. You are planning to set up a brand-new Manufacturing plant at a village in rural Maharashtra.

a. Perform a Stakeholder analysis & suggest which all stakeholders will be taken into confidence & also what would be your communications approach plan to bring them into your point of view 5 Marks

b. Highlight some of the creative & innovative initiatives that you would undertake to convince the stakeholders that you mean good for all the stakeholders. 5 Marks.